About

Folkdevil.com™ will be a product of individual empowerment that will chart the initiative's development and in time, become a virtual 'cultural intermediary' with fresh ideas along with web links and a showcase of best practice, acting as a truly motivational force. This is largely based upon the assumption that an important key to improving the marketing practice for culture producing organisations lies in sharing information. Circulating examples of innovation and good practice is a significant and effective form of information sharing.

The site will moreover be an experimentation in viral information communication and an illustrative example of the network which is created by media - showing how the constantly emerging technologies facilitate the disbursement of knowledge.

The need not to mass inform, but with the help of loyal contributors how information is forwarded to others. The aim is not to increase 'hits', but to increase the compatibility of the content provider and content indulger.