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Background

Folkdevil™ was born from a Master's dissertation at Warwick University, UK - 'Combated Folkdevils on Planet-e' (recently awarded a distinction) and has since gained the respect from the 'independent' creative community, establishing and maintaining a strategic dialogue over an initial six month period across the global footprint. Covering marketing issues in the new economy and the emergence of new creative formations, the site has touched those operating in the UK, Spain, Italy, Sweden, New Zealand, Japan, Canada and the USA.

Now in association with Warwick University, Folkdevil's™ Psycho-Babble™ papers will continue to bridge the gap between the illusive cultural commentary of 'dry' business reports and the 'chewing gum' of popular culture press.